Heart Consulting

"Heart Consulting is a social enterprise that provides corporate clients with leading edge strategic planning and support services to align, integrate and optimize their social responsibility initiatives."

Max Pichulik - Sales Director

key information

problem statement

The King Report 2002 (Implications for Corporate Social Investment in South Africa) identifies a major flaw in the manner in which most South African companies approach Corporate Social Responsibility. The reports states, ‘the prevailing attitude in the South African business community towards CSR is to an extent to treat it as a component set apart from mainstream business activities, the benefits of which are often seen more in a public relations than a commercially relevant light. Responsibility for related activities often lies in the Human Resources or Marketing Departments and falls to relatively untrained, junior or inexperienced staff. CSI and enterprise development departments, which currently operate more as ‘add ons’ than core business components, must be integrated into business strategy, precisely because they are central to sustainable value creation.’

solution

Harnessing our invaluable experience as a ground partner implementing a diverse range of projects, Heart Consulting is uniquely placed to consult clients on how to maximize social impact. Our objective is to assist brands and business to paradigm shift from ‘our purpose is profit’ to ‘profit with greater purpose’. Through leading edge strategic planning, we align CSI and enterprise development programmes to corporate goals and objectives, integrate key initiatives into operations and optimize the benefits of socially responsible activities through unified marketing and communication. We are committed to ensuring social investments deliver the superior social returns our clients expect, whilst benefiting the business, uplifting and empowering the beneficiaries and providing a real value proposition to transform and grow South Africa.

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unit 201
old castle brewery building
6 beach rd
woodstock, cape town

7429

south africa