Heart Stores

"Heart Stores is a social enterprise that is revolutionizing the charity shop concept by creating exciting, trendy, retail experiences for local consumers. High quality goods sourced directly from the manufacturers are sold at affordable prices to the public generating profits for worthy causes. "

Sunel Visser - managing Heart Stores

key information

problem statement

Charity shops usually sell old, damaged, unwanted goods without donor acknowledgement. In South Africa, most charity shops look like grim, second hand thrift shops. Although they have the potential to be profitable, they can denigrate the already tarnished image of charity.

solution

Heart Stores provide South Africa’s leading manufacturers of apparel, accessories and lifestyle products with an ideal way to donate overruns, excess stock, samples or stock in a manner that makes a difference and gains instore brand recognition. Solicited goods are retailed to the public at below market prices. Store interiors are elegant, natural and trendy. The aim is to provide customers with an exciting, energetic, urbanised retail experience. Customers and sponsors receive regular feedback enabling them to see their money in action. Big, bright instore graphics display our work in disadvantaged communities and draw attention to key social messaging. All profits are directly invested into local upliftment projects. Based on the success of this enterprise, we plan to open a chain of Heart Sponsor Stores throughout South Africa.

unit 201
old castle brewery building
6 beach rd
woodstock, cape town

7429

south africa

Shop 32A

Soneike shopping centre, cnr

Amandel & Bottelarey rd
Kuils river central