A flash mob, is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The noise mob was done for Consider Us (www.considerus.org), an organization that seeks to ensure that the decision makers of today consider the children and their futures.
The noise mob that took place outside the CTICC,it certainly got people talking and really made them consider our futures. We managed to get close to dignitaries attending the UNEP FI conference, and this with\out a doubt sent a powerful message across.
People participating in the noise mob were extremely enthusiastic, and keen to take part in such a unique activation. Everyone dispersed with a strong feeling of hope and pride for out planet.
The video created around the noise mob , will definitely send a strong message out, and hopefully make people aware, encouraging them to become more active in making a difference.
We managed to create awareness for Consider Us, and overall the noise mob was a success. Watch this space for more Urban Guerilla activations!