Chalking is an interactive communication tool that spreads an intended message to an unsuspecting public in a way that is unexpected, fresh and unconventional. It often sparks conversation and intrigue, and when it was recently done at St George’s Mall and the Clock Tower in the Waterfront, the results were no different.

 A flash mob, is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, and then quickly disperse. The noise mob was done for Consider Us (www.considerus.org), an organization that seeks to ensure that the decision makers of today consider the children and their futures.

Urban Guerilla and Zoom Advertising come together to create an alternative platform for the Consider Us Campaign. The campaign calls for global leaders to "consider us" when making decisions about climate change and the fate of our planet. We generated exposure for the campaign using street chalking and creating a "noise-mob" at the UNEP Climate Conference.

Pedestrians walking through St. George’s Mall, Cape Town, were caught by surprise on Friday, 25 September 2009 and treated to a flash-art activation.

Our latest guerrilla activity was a jam packed pillow fight in the Cape Town Waterfront to raise funds for the Heart sponsor store. Over 50 people brought pillow cases packed with quality clothes they no longer wear and then joined in the fun. At the Heart launch, Urban Guerilla kept guests guessing with a beautiful chalked history of our organisation, leading people up the stairs to the event.

Urban Guerilla pulls off Pillow fight at Cape Town Clocktower